Brand Name

We chose youthful but gender specific colors that portray the clean environment that our store has to offer.

Brand Logo

Our logo is based off of our original signage and gives off the same feeling for our brand with it being simple yet using the same colors and design.

Mood Board Inspiration

Why Start Landon? After researching the current market, we realized that there are no retail stores that solely target to young boys. There are stores, such as Justice for Girls, that target towards young girls, so we wanted to expand this into the boys market. There was also a strong need for quality boys apparel.

Recycled Packaging

Landon's packaging is made of all recycled materials. Our packaging includes hang tags, shopping bags, tissue paper, and gift boxes. Each has our name/logo listed on it and the recycling sign.

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Our ads demonstrate our brand personality and the benefits in many ways. In these images we used realistic pictures of a young boy doing exactly that, being a young boy. Children this age are bound to get dirty and make a mess of their clothing. Purchasing our NanoTex fabrics will help protect the clothes you spend your hard earned money on by keeping them clean and lasting longer.

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Once again, in this image Landon is being youthful and playful outside as most young boys like to do. With the demonstration of Landon riding his unicycle, there is plenty of room for an accident where Landon could potentially fall and ruin his clothes. With our slogan "It's like accidents never happen," it shows that with our clothing he could have gotten on his unicycle, fallen down, and cleaned his clothes already without us even knowing.

Competitor Analysis